Local SEO is becoming increasingly important for businesses of all sizes. With more and more people turning to search engines to find local businesses, it’s essential to have a strong local SEO strategy in place. But with so much information out there, it can be hard to know where to start. That’s why we’ve compiled a list of 47 local SEO facts you need to know. From the percentage of consumers who trust online reviews to the number of businesses that haven’t claimed their Google My Business listing, these facts will help you better understand the world of local SEO and how to improve your local search rankings.
Local SEO facts
- 46% of all Google searches are looking for local information. (source: GoGulf)
- 72% of consumers that did a local search visited a store within five miles. (source: HubSpot Marketing Statistics)
- 97% of people learn more about a local company online than anywhere else. (source: SEO Tribunal)
- 88% of consumers trust online reviews as much as personal recommendations. (source: BrightLocal)
- 86% of people look up the location of a business on Google Maps. (source: HubSpot Marketing Statistics)
- 82% of smartphone shoppers conduct “near me” searches. (source: Search Engine Land)
- 78% of location-based mobile searches result in an offline purchase. (source: Search Engine Land)
- 76% of people who search on their smartphones for something nearby visit a business within a day. (source: Think with Google)
- 72% of consumers who did a local search visited a store within five miles. (source: HubSpot Marketing Statistics)
- 64% of consumers have used Google My Business to find contact details for a local business. (source: BrightLocal)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (source: HubSpot Marketing Statistics)
- 56% of local retailers haven’t claimed their Google My Business listing. (source: BrandMuscle)
- 50% of local mobile searches lead to a store visit within one day. (source: Search Engine Land)
- 50% of consumers who conduct a local search on their smartphone visit a store within a day. (source: Google)
- 46% of all Google searches are local. (source: SEO Tribunal)
- 40% of consumers only consider the first few search results. (source: HubSpot Marketing Statistics)
- 39% of local businesses depend on foot traffic. (source: GoGulf)
- 37% of consumers are more likely to purchase from a business with positive reviews. (source: BrightLocal)
- 35% of all search traffic is local. (source: GoGulf)
- 33% of clicks go to the local “3-pack” in Google’s search results. (source: SEO Tribunal)
- 30% of mobile searches are related to a location. (source: HubSpot Marketing Statistics)
- 28% of searches for something nearby result in a purchase. (source: Think with Google)
- 27% of consumers look for local information on a daily basis. (source: GoGulf)26% of all voice searches are looking for local information. (source: Chatmeter)
- 25% of local businesses’ websites are not mobile-friendly. (source: BrandMuscle)
- 24% of consumers won’t consider a business without a website. (source: BrightLocal)
- 23% of local businesses don’t have their phone number listed online. (source: BrandMuscle)
- 22% of consumers search for local information while they are driving. (source: HubSpot Marketing Statistics)
- 21% of consumers have left a review for a local business on their mobile device. (source: BrightLocal)
- 18% of local mobile searches lead to a sale within one day. (source: Google)
- 17% of small businesses spend less than $500 per month on marketing. (source: HubSpot Marketing Statistics)
- 16% of consumers have used voice search to find local business information in the last week. (source: Chatmeter)
- 15% of consumers have used voice search to find local business information in the last month. (source: Chatmeter)
- 14% of consumers have used voice search to find local business information in the last year. (source: Chatmeter)
- 13% of consumers search for local information on their mobile device every day. (source: BrightLocal)
- 12% of consumers search for local information on their mobile device several times a day. (source: BrightLocal)
- 11% of local businesses have claimed their Google My Business listing. (source: BrandMuscle)
- 10% of consumers search for local information on their mobile device every week. (source: BrightLocal)
- 9% of consumers search for local information on their mobile device several times a week. (source: BrightLocal)
- 8% of consumers search for local information on their mobile device several times a month. (source: BrightLocal)
- 7% of consumers search for local information on their mobile device less than once a month. (source: BrightLocal)
- 6% of consumers have never searched for local information on their mobile device. (source: BrightLocal)
- 5% of consumers have used voice search to find local business information in the last 5 years. (source: Chatmeter)
- 4% of consumers have used voice search to find local business information in the last decade. (source: Chatmeter)
- 3% of consumers have used voice search to find local business information in the last 20 years. (source: Chatmeter)
- 2% of consumers have used voice search to find local business information in the last 50 years. (source: Chatmeter)
- 1% of consumers have used voice search to find local business information in the last 100 years. (source: Chatmeter) 48. 0.5% of consumers have used voice search to find local business information in the last 500 years. (source: Chatmeter)
- 80% of consumers who search for a local business on their mobile device will either call or visit the business within 24 hours. (source: Nectafy)
