5 Content Strategy Considerations When Taking A Client From 10k – 1M Visits

content-marketing-strategy

5 Things To Consider When Building An ROI Focused Content Marketing Strategy

1. Traffic is not priority #1.
Instead, focus on improving conversion rates on existing pages.

What do visitors need to know in order to decide to buy? Comparison pages can be a goldmine. There won’t always be a lot of keyword volume (and that’s ok!) because its about conversion NOT traffic.

2. User experience matters.

There’s a UX report in Search console for a reason!
Fast load time, well-structured headlines, interesting images and infographics, easy to navigate, relevant recommended content. These are all elements of a good user experience.

3. Internal links are critical.

Internal links are what YOU (and only you) control. They are *highly* effective in helping search engines to find, index and rank your content. Plan these carefully so that search engines understand the site the way you want them to.

4. Create a strategy based on content that you know from your competitors people like because it ranks.

• Build Informational long-form content to educate your users
• Build How to articles and Guides to demonstrate knowledge and authority.
• Build a Transactional comparison or A USP of Services webpage to foster conversion.

Create easy to deploy templates for your teams to speed up the content production.

5. Don’t spend lots of money building content around a high volume keyword if you haven’t figured out how to convert the traffic.

Instead, figure out how to convert existing traffic on high-volume money pages and then scale this blueprint to other pages before you spend the money and then build on the traffic to these pages.

Next Post
How Are Search Engines Crawling Your Website?

Other SEO Posts