We were asked by a financial service client to provide a number of SEO services. The client provides Secured loans (also know as Homeowner loans and Second Mortgages) to UK customers. The client want to increase rankings so that they could reduce their reliance for business on paid advertising.
Secured Loans Client
Organic SEO Success For A Secured Loans Client
What Did We Do?
A brief summary of the work we did over the last 12 months:
Technical SEO: We created a number of SEO tasks and worked with 2 developers taking the site from scores of 26 on Google and 74/81 on Gtmetrix to the below
| GTMetrix Mobile Score – 100/97 / 521ms Fully loaded/ 0.00 CLS Google PageSpeed Insights Mobile Score – 99/100 |
Content/ On Page SEO: As part of a Content Marketing strategy. We optimised the money pages for keywords. We created a news section and produced posts based on our competitors traffic. We built topic clusters and deploy a full internal linking strategy. We bought intermediaries into the site to take advantage of the additional traffic and also to stop them visiting the customer site and bouncing off to the intermediary site when they realised they were in the wrong place.
links/ Off Page SEO: We built a number of easy to obtain links into the topics to boost the page power and pass it back to the money pages.
| Based on 185 keywords 30/12/2020 – visibility 4.45% | Estimated traffic 15.44 | Average Position 88.74 31/10/2021 – visibility 18.88% | Estimated traffic 38.22 | Average Position 33.85 Overall: 400% increase in visibility | 2.5 fold increase in traffic | 65% better off rankings |
The Result
We produced some significant SEO results for this client. A 400% increase in visibility which lead to a 2.5 fold increase in traffic and an increase of 65% on rankings across 185 keywords.
The client was extremely happy with the work we did. We continue to provide support to the internal marketing team who have adopted and are executing the strategy that we put in place for them.
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