Conversion Rate Optimisation

Conversion rate optimisation (CRO) is the practice of improving the percentage of visitors to a website who take a desired action. This desired action could be anything from making a purchase, to signing up for a newsletter, to downloading a white paper.

There are many factors that can influence a website’s conversion rate, from the design and layout of the site to the wording of the call to action. CRO is all about testing different elements of a website and measuring the effect that these changes have on conversion rates.

There are many different ways to improve your conversion rate, and the best approach will vary from site to site. However, some of the most common techniques include:

• Testing different designs and layouts
• Testing different call to action buttons
• Testing different forms and input fields
• A/B testing
• Multivariate testing

By testing different elements of your website and measuring the effect on conversion rates, you can gradually improve your website and increase the number of visitors who take the desired action.