Do Clickbait Links Help SEO?

What is clickbait, and why do people use it?

In recent years, the term “clickbait” has become increasingly common. But what exactly is clickbait? Clickbait is a type of online content that is designed to be highly shareable and to generate clicks. It often takes the form of an attention-grabbing headline or an eye-catching image. The goal of clickbait is to get people to click on a link, often without even reading the content that they’re clicking on. While there’s no precise definition of clickbait, it’s generally considered to be content that is misleading, sensationalistic, or otherwise designed to exploit human psychology.

So why do people use clickbait?

There are a few reasons. First, clickbait is an effective way to get people to visit a website or watch a video. Second, it’s a good way to build up an audience for a new website or YouTube channel. And third, it can be used to generate advertising revenue. While there are some legitimate uses of clickbait, it’s generally considered to be ethically questionable due to its manipulative nature.

Clickbait, advertising, spam icons on mobile phone screen. Internet and business concept.

How does clickbait affect SEO and website traffic?

Clickbait is a type of online content that is designed to generate clicks. While clickbait can be used to increase traffic to a website, it can also adversely affect a website’s search engine optimisation (SEO). Clickbait headlines are often designed to be misleading, which can result in users rapidly clicking away from the site once they realise they have been duped. This “pogo-sticking” can negatively impact a website’s ranking in search engine results pages (SERPs). In addition, clickbait often relies on low-quality content, which can further hurt a website’s SEO. As a result, website owners should carefully consider whether the benefits of using clickbait are worth the potential downside. When used sparingly and judiciously, clickbait can be an effective means of driving traffic to a website. However, overuse of this strategy can ultimately do more harm than good.

Are there any benefits to using clickbait links in your content marketing strategy?

As digital marketing has become more and more competitive, publishers have increasingly resorted to using clickbait links in order to drive traffic to their websites. Clickbait is defined as “headlines or content whose main purpose is to draw attention and generate clicks, without necessarily providing informative or accurate content.” While clickbait can be effective in driving traffic, there are also a number of potential risks associated with using this strategy. For example, clickbait can damage your reputation if your content does not live up to the hype of the headline. In addition, clickbait can frustrate readers who feel tricked into clicking on a link. As a result, publishers need to weigh the potential benefits and risks of using clickbait before deciding whether or not to use this strategy as part of their content marketing efforts.

How can you make sure your links are not considered clickbait by Google's algorithm update?

Google’s algorithm is constantly evolving, and that means website owners need to be vigilant about their content. One recent change that has caused some confusion is the update to the way links are handled. In particular, Google is now cracking down on so-called “clickbait” links – those that are designed solely to get users to click through to a site.

So how can you make sure your links are not considered clickbait?

The most important thing is to ensure that your links are relevant and useful to your audience. If you’re simply trying to get people to click for the sake of it, then you’re likely to fall foul of Google’s new rules. Instead, focus on creating quality content that will genuinely benefit your readers. If you do that, you’ll have nothing to worry about when it comes to Google’s latest algorithm update.

What are some best practices for using clickbait links without harming your SEO ranking ?

Clickbait links are often used by websites in order to increase traffic. However, if not used correctly, they can actually harm your website’s SEO ranking. To avoid this, you should only use clickbait links sparingly and make sure that the content of the link is relevant to the context in which it is being used. In addition, you should avoid using generic phrases such as “click here” or “more information” as these will trigger negative associations with spam. Instead, you should focus on creating compelling and accurate descriptions of the content that can be found by clicking on the link. By following these simple guidelines, you can ensure that your website’s clickbait links are effective without harming your SEO ranking.

Should you avoid using clickbait links altogether, or is there a way to make them work for your website?

Clickbait has become ubiquitous on the internet, with website publishers and social media users alike employing it to drive traffic and engagement. At its best, clickbait can be an effective way to pique readers’ curiosity and encourage them to click through to a story or article. However, clickbait can also be extremely irritating, conjuring up images of drop-down ads and endlessly scrolling websites. As a result, many internet users have developed a strong aversion to clickbait-style links.

So, should you avoid using clickbait altogether?

While there’s no doubt that clickbait can be annoying, there are ways to use it in a way that doesn’t repel readers. For example, rather than promising an earth-shattering revelation or an explosive exposé, try to focus on more modest promises that are still likely to pique people’s interest. Additionally, make sure that your headlines and descriptions accurately reflect the content of the article or story that people will be clicking through to. In other words, don’t bait and switch! If you can avoid these pitfalls, then there’s no reason why you can’t make clickbait work for your website.


While it’s still unclear how exactly Google’s algorithm update will affect websites that use clickbait links, it’s important to be aware of the risks and take steps to avoid being penalised. There are a few best practices you can follow to make sure your clickbait links don’t harm your SEO ranking, such as using accurate headlines and making sure your content is high quality. If you’re worried about how the update may impact your website traffic, consider avoiding clickbait links altogether until there is more clarity from Google. However, if done correctly, clickbait links can still be an effective part of your content marketing strategy – just make sure you’re taking all the necessary precautions to stay within Google’s guidelines.

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From the TopGun SEO Team...

TopGun SEO Team

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