There are many different types of Facebook ads options available to businesses. Sponsored stories, for example, allow businesses to promote their products or services to a specific audience by targeting friends of people who have already interacted with the business’s Page. Another type of Facebook advertising is called “page post promotion.” This allows businesses to pay to have their posts appear higher in the news feed of Facebook users.
Other types of Facebook advertising include offers, which are special deals that businesses can promote to Facebook users, and events, which allow businesses to promote upcoming events to Facebook users. Promoted posts, another type of Facebook advertising, allows businesses to pay to have their posts appear higher in the news feed of Facebook users.
When creating a Facebook ad, businesses have the option to target their ads to a specific audience. For example, they can target by location, age, gender, interests, and even behaviors. Facebook also allows businesses to create “lookalike” audiences, which are people who share similar characteristics to the business’s existing customers.