How to Do Keyword Research and Competitor Analysis for Local SEO

As a business owner, you know how important it is to be visible in local search results. After all, potential customers in your area are searching for businesses like yours every day. But what you may not know is how to make sure your business appears at the top of those search results.

The answer lies in conducting keyword research and competitor analysis. By taking the time to understand which keywords your potential customers are using to find businesses like yours, and then assessing how your competitors are ranking for those same keywords, you can develop a local search optimisation strategy that will help you rank higher than them in the search results.

Here’s a step-by-step guide to conducting local SEO keyword research and competitor analysis for local search.

Clipboard with Local SEO Optimization Concept. 3D.

Why keyword research is important for local search

As local businesses increasingly look to online resources as a primary tool for gaining customers, proper keyword research has become an indispensable part of the search equation. Knowing which terms are being used in internet searches can provide valuable insight into the language customers use to find local businesses.

This knowledge helps businesses design their websites, advertisements, and digital marketing campaigns more effectively so that they can reach out to potential customers in their area. Furthermore, proper keyword research minimises wasted time and effort by ensuring that all of a business’s digital marketing efforts are focused on words that are likely to be used in relevant searches.

It is clear that doing thorough keyword research is an essential component of building a successful online presence for local businesses.

How to find the right keywords for your business

Finding the right set of keywords for your business is an essential part of successful digital marketing. The right keywords are important for both helping customers find you online and for boosting your search engine rankings. Fortunately, there are useful online tools designed to help optimise keyword targeting.

Most keyword tools offer suggestions based on topics related to the business or product, the relevance of past searches, and the geographical region that you wish to target.

Additionally, researching popular hashtags can also help identify effective words to promote businesses on social media sites.

Whilst having access to reliable analytics enables businesses to measure which words bring customers the most success in terms of website traffic and conversions.

Conducting competitor analysis

Conducting competitor analysis is an important part of any marketing strategy. It helps businesses to identify opportunities for growth and allows them to stay ahead of the competition. With a thorough understanding of what your competitors are doing, you can determine how best to differentiate yourself from them and better meet customer needs.

Competitor analysis helps businesses understand the key strengths and weaknesses of their rivals, offering insight into their current strategies, products and services, processes, pricing structures, etc.

By leveraging this knowledge, you can develop an informed and distinctive competitive advantage that can help further shape your success and ensure a competitive edge in your industry.

What to do with your findings

Once you have gathered your findings, the best thing to do is to begin planning how to use that information. Once you have a clear plan for how to act on those findings, you can start committing yourself and organising resources toward the endeavour.

Careful consideration should be taken when deciding who will own the project and lead the charge in its execution.

If done correctly, your efforts are sure to yield worthwhile results and ultimately help you achieve your desired goals.

Tips for success

Achieving success is a goal that we all strive for, but getting there doesn’t happen overnight. To achieve your goals and enjoy true success, it’s important to have a clear vision of what you want to accomplish and to take persistent action.

Planning, hard work, discipline and focus are essential ingredients for success.

It is also important to be able to acknowledge and learn from your mistakes so you can avoid making them again in the future.

Taking risks and challenging yourself are also key ways to help best reach your end goal while staying positive even when faced with adversity along the way.

With dedication and the planning of a realistic approach, success is within reach!


Keyword research is an essential part of any local SEO strategy. By understanding how to find and use the right keywords, you can improve your website’s visibility in search results, attract more qualified leads, and boost sales.

While it may seem like a lot of work at first, once you get the hang of it, keyword research and identification can be quick and easy.

Just follow these simple tips and you’ll be on your way to local SEO success!

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From the TopGun SEO Team...

TopGun SEO Team

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