An Introduction to SEO
Learn SEO
What is SEO?
SEO is the practice of increasing the quality and quantity of non paid website traffic, that matches what a user is searching for, when using a search engine.
To us, Search Engine Optimisation is more than this and combines deep analytical and technical skills mixed with an in-depth knowledge, understanding and experience.
Why You Should Learn SEO?
Learning SEO will enable you to understand how and where you appear online. The more you own your presence, this will have a direct impact on the first impressions your potential clients will have.
SEO enhances site rankings that further helps to gain more visitors. It helps to improve the user experience and usability of a website. Also, it helps the websites to achieve higher ROI and conversions. An SEO-friendly Website also improves Website Speed & Security.
Technical SEO

The foundations that your website is built on. These are parts of your website that act like cogs and make it tick. You can’t build a long term, sustainable online business if you don’t pay attention to this.


On Page SEO

The writing on your website. The content should satisfy a need that a visitor has when landing on a page within your website. Well optimised content turns visitor needs to actions which very often leads to sales or purchases.
Off Page SEO

Web based things that happen away from your site but have an effect on it. Such as – other websites that link to your website and sharing your website on social platforms. All of these things create visitor traffic which can lead to sales and purchases.


Local SEO

SEO that targets businesses that are close to your location with good or services that you offer to generate additional leads or purchases.
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