What Is A Local SEO Audit?

A local SEO audit is a professional evaluation of your online presence and where your website presently stands in search engine results pages (SERPs). It will let you know your website’s advantages and disadvantages as well as where to make changes.

Local SEO Audits are a comprehensive analysis of your local business’s online presence and the factors that affect it.

Here is an overview of what to expect in a Local Audit:

Comprehensive Investigations – These are all in-depth investigations into your business’s online profile across multiple platforms, including Google+, Facebook, Bing Places, Yahoo! Local, Yelp and more. A profile is a snapshot of your business across multiple platforms, encompassing many aspects, from social media presence to star ratings to physical location data.

Audit Analysis – The analysis of the results of the investigation will include identifying strengths and weaknesses in your profiles on each platform. This includes recommendations for improvement, which can be implemented via online reputation management services.

Audit Report – This is where we’ll go over the results of your audit, highlighting areas for improvement and potential avenues to success in local search. Included will be a list of action steps to increase your visibility, as well as additional recommendations that can further bolster your profile’s presence on each platform.

Starter Consultation – Included with this audit is a basic consultative session to discuss your options for building upon the results of your local profile audits.

The audits themselves are a three-step process: thorough investigation, analysis and report.

Preliminary investigation: Before we dive into your online profile, we need to make sure you’re ready to rock first. That means making sure your physical location data is complete and accurate on Google Local, Bing Places and Yahoo! Local. If there are any mistakes or gaps in the information submitted about your business, then those will need to be fixed first.

The Audit: From there, we’ll take you on a deep dive across multiple review and social media platforms, analyzing your profile’s current standing. We’ll analyze the information that is already there, as well as any areas of opportunity for improvement.

Analysis: The analysis will include a list of gap recommendations, which will detail the changes that need to be made in order to enhance its standing.

Report: The final step will include a report which details our findings and offers recommendations for further optimization, as well as a list of action steps you should take in order to boost your local search visibility.