Natural Backlinks (And Why You Should Get More Of Them)

What are backlinks and why are they important for SEO?

Backlinks are one of the most important website optimisation tactics for any business. They are essentially hyperlinks from other websites which point to a page on your website, and can be an essential tool in directing quality traffic and increasing your website’s visibility. More importantly, these links provide a trust signal to search engine algorithms and increase domain authority. As such, they can significantly improve search engine rankings if used strategically and play an integral role in improving your site’s overall SEO performance.


The different types of backlinks

Backlinks are one of the most important aspects of a successful SEO strategy. They are hyperlinks on external websites pointing back to your own, which helps to boost your website’s authority and improve your domain rating.

There are two main types of backlinks – dofollow and nofollow, both of which are effective in engagement, albeit in different ways.

Dofollow links from reputable sites encourage users to click through to your site and can be beneficial for both SEO ranking and brand promotion.

Nofollow links don’t affect the search engine rankings but matter for the visitor experience by displaying the trustworthiness of a website or page; this too can result in increased website traffic.

How to get natural backlinks

Getting natural backlinks is an important part of SEO and website optimisation.

Building relationships with other websites and bloggers is one of the most important ways to get natural backlinks to your site.

Collaborating on projects, sponsoring contests, participating in activities or initiatives, and guest blogging are all great ways to create and strengthen these relationships while simultaneously helping drive organic backlinks.

Additionally, when creating content for your own site that you want to receive backlinks from other sites, be sure to make it easy-to-share by including specific calls-to-action that provide links directly to your website.

Lastly, utilising social media platforms such as Twitter and Instagram can help increase the visibility of your content which could then lead to natural backlinks as well.

In the video, Neil Patel talks about additional strategies you can use to build natural backlinks

All these strategies are effective ways for generating new sources of natural backlinks to improve SEO performance and overall website visibility.

The benefits of having natural backlinks

Natural backlinks are a valuable asset for any website or online entity. Backlinks acquired through quality networking, content creation and beyond can help a website to build credibility in its niche and industry.

Having natural backlinks allow the website to connect with different sources, which helps attract more visitors and potential customers. Natural backlinks also offer improved discoverability for sites that might not otherwise be found due to their pigeonholed space within a larger search engine framework.

Additionally, having advantageous natural backlinks makes it easier for businesses to attract more leads, resulting in an increased conversion rate overall. Ultimately, incorporating natural backlinks as part of a comprehensive Backlinking SEO strategy can have tremendous long-term benefits on the visibility and performance of any given website.

Tips for improving your SEO ranking with backlinks

An important factor in improving your SEO rankings is backlinks, or links to and from other websites.

Having a high number of quality backlinks tells search engines that your website is credible, and they are essential for getting your content found.

To start, try reaching out to reputable sources that might be interested in linking to your website.

You can also offer guest blogging opportunities or create content roundup posts on your site that link to related websites.

Building relationships with other influencers can also help you reach out more effectively to get more backlinks in the future.

Remember, always use quality sources for linking as this will help keep your ranking strong and continue to build authority.

Examples of effective use of natural backlinks

Using natural backlinks is an effective strategy for improving a website’s reach and visibility.

We can look at some practical examples of how this works in action. For instance, if you have a website that covers health advice, then adding links to authoritative sources such as Centers for Disease Control and the World Health Organization lends credibility to the content.

Additionally, linking to relevant content on other respected websites in your niche will help direct visitors to your site.

Ultimately, when used correctly, natural backlinks can be a powerful tool for boosting ranking, boosting organic search engine traffic, and expanding reach.


Backlinks are an important part of SEO and can be used to improve your website’s ranking. By using natural backlinks, you can increase your website’s trustworthiness and authority with search engines. This, in turn, can help improve your SEO ranking and drive more traffic to your website.

If you want to learn more about how to use backlinks for SEO or need help getting started, contact us today. Our team of experts would be happy to assist you!

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From the TopGun SEO Team...

TopGun SEO Team

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