A technical SEO audit is a way to evaluate the technical on-site factors that affect search engine rankings and overall user experience. A good audit will provide clear recommendations for improvement while also addressing the bigger picture of your website’s health. This sort of high-level approach can be crucial for larger organizations, which typically have numerous priorities, departments, and stakeholders.
A technical SEO audit may be part of a larger Content Optimization Audit, or it may be more targeted depending on the goal and scope of the audit. It often involves crawling the site and evaluating its architecture, in addition to looking at configuration settings for search engine bots (e.g., robots.txt) and cross-origin resource sharing (CORS) headers.