If you’re anything like us, you want to make sure your website is as successful as possible, most businesses do. One way to do that is by tracking your local SEO results and making adjustments to optimise performance. But how do you know what to track and how to interpret the data? Keep reading for some tips on tracking your local SEO results.
Why track SEO results?
As a business owner, it’s essential to stay abreast of search engine optimisation (SEO) trends and their impact on your website.
Tracking SEO results allows you to make informed decisions about how best to optimise your web content so that it ranks higher on the search engine pages. By analysing data from metrics such as website visits, page views and bounce rate, you will gain a valuable insight into which aspects of your site need improvement.
Additionally, tracking these searches will give you an idea of what key terms and phrases visitors are using to discover your products or services.
Ultimately, staying informed regarding SEO results ensures that your business stays competitive by keeping with the latest industry standards.
What should you track?
Local SEO metrics are the measures used to track the success of a business’s local SEO efforts. These metrics help businesses understand how their local SEO efforts and campaigns are performing, and identify areas where they can further optimise their local SEO campaigns.
The key metrics businesses should track include:
1. Local search visibility: This metric measures how visible a business’s website is in local search results. It’s important to track this metric to understand how well optimised a business’s website is for local search.
2. Number of local website visitors: This metric measures the number of visitors to a local website from a specific geographic area. It’s important to track this metric to understand how effectively a business’s website is reaching their local audience.
3. Number of local keywords ranking: This metric measures the number of local keywords that are ranking in local search engine results. It’s important to track this metric to understand how well optimised a business’s website is for local search engine result pages (SERPs).
4. Number of local citations: This metric measures the number of mentions of a business’s name, address, and phone number (NAP)
How to make adjustments
If the data suggests that local SEO is not performing well, there are a few steps to take to improve its performance.
Step one, it’s important to ensure that local citations are consistent and up-to-date. This includes any listings on directories such as Yelp, Yellow Pages, and Google Business Profile. Having accurate information on these sites helps ensure that customers can find the business easily and helps Google better understand its location.
Step two, it’s important to ensure that the website is properly optimised for local search. This includes adding local keywords to title tags, meta descriptions, and content, as well as adding local schema markup to the website.
Step three, it’s important to build links from local sites. This can include links from local organisations, local directories, and even local news sites and service such as BrightLocal can help you build and track these.
Step four, it’s important to create content that is relevant to the local audience. This could include blog posts about local events, news, or even reviews of local businesses.
By taking these steps, businesses can improve their local SEO performance and ensure that they are reaching the right customers in their area.
The benefits of tracking SEO results
SEO tracking is an invaluable tool for any business looking to improve their online reach, visibility and reputation.
With keyword tracking tools and analysis, businesses can gain insights into how visitors interact with their website across all channels. They can identify strategies that are working best and recognise opportunities to more effectively optimise their content.
Implementing these strategies allows businesses to boost their return on investment in SEO by increasing rankings in search engine rankings and helping them reach a wider audience.
You should take the time to track results so that your business can make decisions based on accurate data, determine the best practices needed to achieve success online, expand potential audiences, and improve content engagement over time.
Tracking SEO results provides an opportunity to ensure every piece of content is tailored specifically for your desired audience and works together as part of a coherent content marketing strategy.
SEO is a vital part of any website’s success. By tracking your SEO results, you can ensure that your site is performing well and making the necessary adjustments to improve your ranking.
The benefits of tracking SEO results include improved traffic, brand awareness, and customer engagement.
If you’re not already tracking your SEO results, start today! You’ll be glad you did.