Website Design Best Practices

Having a well-designed website is essential for any business that wants to be successful online.

However, with so many different elements to consider, it can be difficult to know where to start.

To help you create a site that will engage and convert your visitors, we’ve put together a list of our top website design best practices.

From creating an effective homepage to using the right colours and fonts, following these tips will set you on the path to success.

Best practices

Start with a wireframe to map out the structure and content of your website

When beginning to build a website, one of the most important steps is starting with a wireframe.

A wireframe is a visual representation of the structure for your site, highlighting what types of content will be included and how it will all fit together.

Because a wireframe maps out each section in advance, it offers much needed clarity on what your finished product should look like and how its pages should be laid out.

This provides an essential foundation for constructing the site in an organised way. For every website project, building off a wireframe offers assurance that the end result will be effective at achieving your stated goals.

Use clean, simple design elements that are easy to navigate

Clean and simple design elements create a positive user experience that is both modern and elegant.

With easy to navigate designs, users can effortlessly flow within your site from one page to the next, locating the content they need quickly.

Not only does this help create a seamless user interface, but it also demonstrates a level of respect for the visitor’s time.

Investing in clean, simple design elements shows that you are devoted to producing quality products or services and to delivering them with customer satisfaction at its core.

Make sure your website is responsive so it looks great on all devices

Having a website that is responsive to any device is essential in the modern age.

It’s no good building a website and not considering the various resolutions and devices available, as doing so will make it difficult for people to access your content.

A few simple steps can get you up and running with a beautiful website that everyone can appreciate, regardless of whether they’re using their phone or laptop.

Not only will improving the responsiveness of your website help its overall look, but it’ll also aid user experience by making your content easily accessible from any device — which could end up driving more visitors to your site than ever before!

Use high-quality images and videos to make your website more engaging

Adding high-quality images and videos to your website is a great way to make it stand out from the crowd.

Not only will these elements enhance the overall appearance of your website, but they also provide a more engaging experience for visitors.

Visitors tend to stay longer on webpages with interesting visuals, boosting the chances of them taking desired actions such as making purchases or subscriptions.

Using high-resolution images and videos is especially important if you are selling items or services because it will give visitors a clear idea of what they’re buying.

The right visuals can help create trust between your brand and potential customers, leading to an increase in conversions. There are countless ways to use visual elements to make your website pop!

Optimise your website for search engines so people can find it easily online

Having a website is a great tool for connecting with potential customers, but it won’t do much good if no one can find it.

Optimising your website for search engines is the key to making sure people have easy access to your site.

With quality SEO, you can make sure that people find all relevant information about your business quickly and conveniently.

Whether it’s listing services or products, designing the ideal customer journey, or improving the usability of your site – investing in SEO ensures that customers have an easy time navigating both what you offer and how they can contact you. It is an investment worth making!

Test your website before launch to catch any bugs or errors

Before launching any website, it is critical to test for bugs or errors.

Finding problems early means that changes can be made quickly and cost-effectively, avoiding major issues down the road.

Investing time in testing the site before launch is worthwhile and lets you guarantee a great user experience for customers or clients.

Proactive testing can also save resources; catching a bug before launch may require only minutes of simple debugging after weeks of feature enhancements.

No matter the size or scope of your website, ensure a smooth launch by thoroughly testing ahead of time.


We’ve all heard the phrase, ‘You only get one chance to make a first impression.’ In today’s day and age, it’s crucial that you put your best foot forward when building and launching a website.

As long as you consistently utilise the steps outlined above and spend the necessary time ensuring that each step is mastered to perfection, you will be able to build an aesthetically pleasing and highly functional website.

Not only will this impress potential customers or readers; it also has tremendous SEO benefits and will help to ensure that your website is found in search engine results.

At the end of the day, having a well-crafted website can make a significant difference to your business or personal brand. So take these tips into account when creating your own website so you can ensure its success!

Share This Post

From the TopGun SEO Team...

TopGun SEO Team

Thanks for reading our SEO Blog.
We also provide a huge range of Digital Marketing Services that include Organic SEO, Ecommerce SEO, PPC Consultancy, Paid Social Media, Website Design and much more.
We update the site regularly so please visit us again or follow us on our social media channels so you know when we have published new content.
If you need help with any of the above, why not book a totally FREE Discovery call with us.

Previous Post
Website Design Tools and Resources
Next Post
47 Local SEO Facts You Need To Know

Share This Post


Featured SEO Posts