What is link spam? (Does it Hurt SEO)

What is link spamming and how does it work?

Link spamming is a technique used by some website owners to try to improve their site’s ranking in search engine results pages (SERPs). It involves posting comments on other websites that include a link back to the site being promoted. The theory is that the more links there are to a site, the higher it will rank in SERPs. However, link spamming is generally considered to be an unethical technique, as it often involves leaving comments that are irrelevant or even offensive. Moreover, most search engines now have sophisticated algorithms that can identify and penalise sites that engage in link spamming. As a result, link spamming is generally not an effective way to improve a site’s ranking.

what is link spam

How can you identify links spam in your website's backlink profile?

One way to identify links spam in your website’s backlink profile is to look for patterns of unnatural link growth. If you see a sudden influx of links from a small number of domains, or if the vast majority of your new links are coming from low-quality websites, then it’s likely that you’re being targeted by a link spammer. Another red flag is an excessive number of anchor text links, particularly if the anchor text is identical across all of the links. Link spammers will often try to game search engine algorithms by stuffing their websites with keywords, so this can be a telltale sign of foul play. If you suspect that your website is being targeted by link spammers, the best course of action is to remove the offending links and take steps to secure your site against future attacks.

What are the consequences of link spamming on SEO?

Link spamming is the act of creating spammy, low-quality links in an attempt to improve a website’s search engine ranking. This black-hat SEO tactic can have a number of negative consequences, including decreased search visibility, lower quality traffic, and potential penalties from Google. Link spamming is often considered a high-risk strategy, as it can quickly lead to a decline in search engine performance. In addition, spamming can also damage a website’s reputation, making it difficult to recover from the negative effects of the spam attack. As such, businesses should avoid link spamming and focus on creating high-quality, organic links.

What can you do about Spam links?

This was a question asked to Google’s representative, Jon Mueller on a recent Google Search Central Online Q&A Session. You can view the video to see what Jon has to say.

How to disavow links that may be hurting your website's ranking

If you suspect that your website’s ranking is being hurt by low-quality or spammy links, you can use Google’s disavow tool to tell Google to ignore those links. Disavowing a link means that you are telling Google not to take that link into account when determining your website’s PageRank. To use the disavow tool, you will need to create a list of all of the links that you want to disavow. You can either upload this list as a text file or enter the links manually. Once you have created your list, you will need to submit it to Google for review. Keep in mind that using the disavow tool should be a last resort; only use it if you are sure that the links in question are hurting your website’s ranking.

Tips to prevent your site from being spammed by others

A website can be a great tool for promoting your business or sharing information with the world. However, there is always the risk that your site will be spammed by others. There are a few steps you can take to help prevent this from happening.

First, use a spam filter on your contact forms and comment sections. This will help to screen out any unwanted messages.

Second, moderate all comments and only approve those that are relevant and on-topic.

Finally, if you do receive spam messages, be sure to report them to the appropriate authorities. By taking these steps, you can help to keep your website spam-free.


While link spamming can be tempting, it’s important to remember the consequences that can come with it. Not only could you see a decrease in your website’s ranking, but you may also get penalised by Google. There are steps you can take to help prevent your site from being spammed, such as using disavow tools and monitoring your backlink profile.

If you’re concerned about links spamming on your website, reach out to us for help. We’ll work with you to identify any harmful links and disavow them so your website can stay safe and healthy.

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From the TopGun SEO Team...

TopGun SEO Team

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