Local SEO services can build your local search results and bring targeted traffic to your website. Local listings pages are created for many of the popular search engines including Google, Yahoo and Bing – all you need is a professional to optimize your business’ online presence.
Local SEO companies should include the following services in their solutions for your business:
Complete keyword research to identify what words and phrases are the best to optimize your website with. A professional should also be able to tell you how many other businesses within your area are using those same keywords – this is another way of identifying which keywords would be most beneficial for you to use.
Local listings optimisation to ensure that your business’ website appears in the local search results. Your online presence is an extension of your offline marketing strategy – this includes having one or more websites, social media accounts and other online tools for communicating with customers.
Expertise to help you optimise your website content so it will be found easier by search engines like Google and Bing, as well as your customers. An SEO company with experience can help you understand how to use keywords and other content on your website to improve your search results.
Resolving customer complaints and questions about your business through social media accounts or a contact form for customers who are looking for businesses like yours. All companies need to have the ability to respond to their customers, and many people turn to social media in order to get answers – this may even include your potential customers.
Local Packs and Citations
Another key element of local SEO is local packs and citations. Local packs are the list of local businesses that appear in the search results when someone searches for a local term. For example, if someone searches for “plumbers in Seattle” they will see a local pack of plumbers in the Seattle area. These local packs typically include the business name, address, phone number, and website.
Citations are listings of your business on directories and other websites. These listings include your business name, address, and phone number (NAP). Having accurate and consistent NAP information is crucial for ranking in local search results.
To improve your local SEO, make sure you have accurate and up-to-date listings on local directories and websites. You can also submit your business to local directories to help improve your ranking in local search results.
How you use Local SEO services is up to you (and/or the experts you hire), but it can have a positive impact on your online presence and lead new customers to your website.