What is Technical SEO? – Technical Search engine optimisation (SEO) is an approach to optimising a website or web page for search engines. It often involves making modifications to the underlying HTML source code, which affects how and where site content is displayed in SERPs.
Fact: Google has said that they do not use any one factor as being more important than others, but that they use a ‘whole page’ approach, i.e. content plus links for ranking purposes
Technical SEO Vs Non- Technical SEO: The Differences
Whereas non-technical SEO consists mainly of on-page optimization (sometimes called “on-site” optimization), Technical SEO will be used to help improve a website in areas that are off-limits to the user. It is possible for both approaches to work together, but it is sometimes easier or more beneficial for either parties involved if they separate the approaches.